On Wednesday night I attended the Manfrotto bag launch party at the Pikto Studio in downtown Toronto's distillery district. As one of the first 50 to arrive, I even received a free gift from the organizers. Drinks were plenty, and food was delicious, but the real guests of honour were the bags themselves.
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A couple of months ago, Lowepro held a launch event for their brand new line of bags and support systems, the Street & Field collection. The Thompson Landry gallery in the distillery district of Toronto graciously hosted photographers, videographers, and invited enthusiasts alike. Of the many delicious offerings, the camera-shaped cake that the Lowepro marketing team had specifically had made for the night almost, well, took the cake. On display around the gallery were images from the Photosensitive collection – a non for profit organization that uses photography to help those who are less fortunate – and many t-shirt-clad mannequins donned in the extensive and impressive options that Lowepro has to offer.
A most unfortunate event has happened at least once to every photographer – you miss the shot because you were not prepared. The decisive moment cannot come together if lens, camera, and sometimes flash come together first. The Street & Field collection provides the first step to removing the issue of unpreparedness.